99 Facts on The Future of Business

  1. Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. Change Source: Brian Solis’ Future of Business
  2. By the end of 2013, there will be more mobile-connected devices than there are people on earth. Source: Cisco 2013 Technology
  3. Facebook has more than 1 Billion network users. Networks Source: Facebook
  4. By 2030, 5 billion people – nearly two thirds of global population – could be middle class. Resources Source: OECD “An Emerging Middle Class,” © OECD
  5. Typical mobile users check their phone 150 times per day. Source: Mary Meeker’s Internet Trends, 2013 Technology
  6. Only 7% of Gen Y works for a Fortune 500 company as startups dominate the workforce for this demographic. Employment Source: Brian Solis’ Future of Business, 2013
  7. Millennials are 3 times as likely to follow brands over a family member on social networks. Customers Source: Brian Solis’ Future of Business, 2013
  8. 90% of all internet traffic in 2017 will be video. Customers Source: Cisco
  9. The amount of data stored is doubling every 18 months. Networks Source: IDC, Aberdeen
  10. 1.2 billion people were still living on less than $1.25 a day in 2010, a decrease of 100 million since 2008. Resources Source: World Bank, 2013
  11. 73% of people surveyed wouldn’t care if the brands they use disappeared from their life. Customers Source: Co.Exist
  12. The half-life of a piece of content shared on top social networks Twitter and Facebook is 3 hours. (Half-life is the amount of time it takes content to reach 50% of the clicks it will ever receive). Source: Bit.ly Customers
  13. The global rate of extreme poverty fell to 20.6 percent, less than half the 1990 rate of 43.1 percent. Resources Source: World Bank, 2013
  14. Globally, more people trust regular employees to tell the truth than CEOs (50% vs. 43%). Customers Source: Edelman Trust Barometer, 2013
  15. Newspapers have lost $40 Billion in advertising revenue since 2000. Change Source: Newspaper Association of America
  16. The average number of sources of content consumed by a shopper in a purchase doubled from 2010 to 2011 going from 5 to 10 pieces of content consumed. Source: Google Customers
  17. Worldwide, more than 3 billion people are working, but nearly half work in farming, small household enterprises, or in casual or seasonal day labor. Source: World Bank Jobs Report, 2012 Employment
  18. More than 70% of customers surveyed believe small businesses understand their customer better than large companies, know their business/product better than large companies, provide a more personal customer service experience than large companies and are more concerned about my needs than larger companies.” Source: : American Express Global Customer Service Barometer, 2012 Customers
  19. Gen Y will form 75% of the workforce by 2025 and are actively shaping corporate culture and expectations. Only 11% define having a lot of money as a definition of success. Source: Brian Solis’ Future of Business, 2013 Employment
  20. 29% of Millennials find love through Facebook while 33% are dumped via wall posts or text messages. Customers Source: Brian Solis’ Future of Business, 2013
  21. It is 6 to 7 times more expensive to acquire new customers than it is to keep a current one. Customers Source: White House Office of Consumer Affairs
  22. Networks Source: GoGlobe & Qmee Content on the internet tripled between 2010 and 2013.
  23. Wearable devices have grown by 2x month over month since October 2012. Source: Mary Meeker’s Internet Trends, 2013 Technology Photo: Intel Free Press
  24. Social media sharing has doubled between 2011 and 2013, with Snapchat taking a large share after only 1 year. Networks Source: KPCB
  25. It takes 12 positive experiences to make up for one unresolved negative experience. Customers Source: HelpScout
  26. The world population has more than doubled over the past 50 years and it will exceed 9 billion people by the 2040s. Change Source: Rand Corporation, 2011
  27. The number of pieces of mail delivered by the US postal service dropped from 250 Million in 2006 to 50 Million in 2012. Source: USPS Change
  28. The percentage of companies new to the Fortune 1000 has grown from 35% (1973- 1983) to 45% (1984-1993) to 60% (1994-2003) to over 70% (2004-2013) in each of the last 4 decades. Source: Brian Solis’ Future of Business, 2013 Change
  29. The amount of time parents spend with their children continues to go up in the US. Fathers have nearly tripled their time with children since 1965. Mothers’ time with children has also increased, and today’s mothers spend more time with their children than mothers did in the 1960s. Source: Pew Research Center, 2013 Resources
  30. Top 5 risks with the highest likelihood are: Income disparity, fiscal imbalances, greenhouse gas, water supply, and aging population. Source: World Economic Forum, 2013 Change
  31. 884 Million people lack access to fresh water. By 2040, at least 3.5 billion people will run short of water. Change Source: OECD Environmental Indicators, 2013 © OECD
  32. The population living in urban areas is projected to increase from 3.6 billion in 2011 to 6.3 billion 2050. Change Source: United Nations, Department of Economic and Social Affairs
  33. On average, the world has become a little happier in the last 30 years. Health care, education and income have the biggest impact on life satisfaction. Source: World Happiness Report, 2012 Change
  34. Technology Source: GIGAom, 2013 In 2010, Hans Vestberg, CEO of Ericsson, predicted that by 2020, 50 billion devices would be connected to the internet.
  35. 80% of the top Global Internet sites are US-based while 81% of the Global Internet population is non-US. Source: Mary Meeker’s Internet Trends, 2013 Technology
  36. US-based mobile phone operating systems maintain 88% share of all global mobile phone sales (up from 5% 6 years ago). Source: Mary Meeker’s Internet Trends, 2013 Technology
  37. Mobile traffic as a percent of internet traffic is growing 1.5x per year (now still only 15%). Source: Mary Meeker’s Internet Trends, 2013 Technology
  38. There are 1.5 Billion smartphone users vs. 5 Billion mobile users worldwide. Source: Mary Meeker’s Internet Trends, 2013 Technology
  39. Tablet growth is more rapid than smartphones. (3x iPhone growth) Source: Mary Meeker’s Internet Trends, 2013 Technology
  40. The next wave of computing is “wearables” (or “drivables”, “flyables”, “scannables”). Source: Mary Meeker’s Internet Trends, 2013 Technology Photo: Ted Eytan
  41. The average subscription rate of mobile Internet access in developed countries as a whole rose to 56.6% in June 2012, up from just 23.1% in 2009. Source: OECD Communications Outlook, 2013 © OECD Technology
  42. 80% of data used on mobile devices is received via WiFi connections to fixed networks. Source: OECD Communications Outlook, 2013 © OECD Technology
  43. 60% of US consumers agree, “Technology has made us feel more connected” while 40% agree, “Technology has made us feel more isolated from each other.” Source: Yankelovich MONITOR Technology
  44. The average US adult spends 141 minutes a day using mobile devices. Source: Advertising Age Mobile Fact Pack, 2013 Technology
  45. The projected share of world population with smartphones in 2014 is 24%. Source: Advertising Age Mobile Fact Pack, 2013 Technology
  46. January to June 2013, global demand for smartphones rose by 66% compared with the same period in the previous year, while the market for conventional mobile phones shrank by 25%. Source: GfK Roper WW, 2013 Technology
  47. 85 percent – share of smartphones as a proportion of all mobile devices is also the highest in China. Source: Advertising Age Mobile Fact Pack, 2013 Technology
  48. Smartphone adoption worldwide is creating more and more demand for mobile bandwidth, but it won’t be a mobile broadband-majority world until 2016. Source: Mintel Technology
  49. There will be a 50-fold aggregate growth in smartphone gigabyte traffic between 2011 and 2016, with China emerging with a 10% share of this market. Source: Mintel Technology
  50. A study by the UN found that nearly 200,000 text messages were sent every second in 2010, totaling up to 6.1 trillion texts. Source: Mintel Technology
  51. GPS provider TomTom adds five billion measurement points every day. Source: OECD Exploring Data-Driven Innovation as a New Source of Growth, 2013 © OECD Technology
  52. In 2012, TomTom navigation hardware and software had more than 5,000 trillion data points in its databases, describing time, location, direction and speed of travel of individual anonymized users. Source: OECD Exploring Data-Driven Innovation as a New Source of Growth, 2013 © OECD Technology
  53. The connected home segment will grow at a compound annual growth rate (CAGR) of 50 percent between 2012 and 2017 to reach 10.7-million shipments in five years. Source: GIGAom, 2013 Technology
  54. In the next 5 years, revenues from the sales of connected home systems will increase from $1.9 billion to $3.8 billion. Technology Source: GIGAom, 2013
  55. By 2017, there will be close to $11 Billion in revenue from 35-million homes using home automation platforms across the globe. Source: GIGAom, 2013 Technology
  56. By 2050 more than 40% of the world’s population will live under severe water stress and nearly 20% could be exposed to floods. Source: OECD “Water: Governments Must Deal With Rising Risks,” 2013 © OECD Resources
  57. The economic value of assets at risk from floods is expected to be about $45 trillion by 2050. Resources Source: OECD “Water: Governments Must Deal With Rising Risks,” 2013 © OECD
  58. Last year’s drought in the United States nearly halved the contribution of the agricultural sector to US GDP over the 3rd quarter. Source: OECD “Water Security For Better Lives,” 2013 © OECD Resources
  59. The 2011 floods in Thailand slashed their 4th quarter GDP growth by 12%. Resources Source: OECD “Water Security For Better Lives,” 2013 © OECD
  60. Services, such as business services, transport and logistics, account for over half of value creation in Global Value Chains (GVCs) in many developed countries and over 30% in China. Source: OECD “Interconnected Economies,” 2013 © OECD Resources
  61. Today, most goods and a growing share of services are “made in the world”, not just produced in just one country. Resources Source: OECD “Interconnected Economies,” 2013 © OECD
  62. Asian students account for 53% of all students studying abroad worldwide – the largest numbers of international students are from China, India and Korea. Source: Pew Research Center, 2013] Resources
  63. In 1990, girls’ primary school enrollment rate in developing countries was only 86 percent of boys’. By 2011 it was 97 percent. Source: World Bank, 2013 Resources
  64. The developing world’s cities are expected to see massive growth, drawing 96 percent of the additional 1.4 billion people by 2030. Source: World Bank, 2013 Resources
  65. In 2011, 3.6 billion people (50% of the global population) lived in urban areas, compared with 1.5 billion in 1990. Resources Source: World Bank, 2013
  66. Over 80 percent of global goods and services are produced in cities. Resources Source: World Bank, 2013
  67. 76% of the world’s 1.2 billion poor live in rural areas. Resources Source: World Bank, 2013
  68. Behavioral patterns (smoking, inactivity, drinking, etc) still the largest contributor to pre-mature death in the US. Resources Source: Mary Meeker’s Internet Trends 2013
  69. While the US has the highest internet penetration (78%) it ranks 10th in new internet users from 2008-2012 behind China, India, Indonesia, Iran, Russia, Nigeria, The Philippines, Brazil and Mexico. Source: Mary Meeker’s Internet Trends 2013 Networks
  70. Firms are much less likely to do e-sales than e-purchases – the percentage of businesses making sales online is lower than 20% in most countries. Source: OECD “Electronic and Mobile Commerce,” 2013 © OECD Networks
  71. E-commerce is dominated by business-to-business (B2B) sales – roughly 90% of the value of e-commerce transactions is from B2B and this has been nearly constant over the last ten years. Source: OECD “Electronic and Mobile Commerce,” 2013 © OECD Networks
  72. Asia-Pacific is expected to become the largest B2C e-commerce marketplace by 2013 (representing a 34% of total sales share against 31.1% in 2012). Source: EMarketer Networks
  73. 13% of the economic value added by the business sector in 2010 could be attributed to Internet-related and e-commerce activities. Source: OECD “Electronic and Mobile Commerce,” 2013 © OECD Networks
  74. Small and Midsize Businesses account for over 99% of all businesses in developed economies and 40-70% of value added in the economy (*but are the least likely to sell online). Source: OECD “Electronic and Mobile Commerce,” 2013 © OECD Networks
  75. Millennials watch TV with 2 or more electrical devices. Customers Source: Brian Solis’ Future of Business, 2013
  76. Millennials trust strangers over family and friends. They lean on User-Generated Experiences for purchase decisions. Customers Source: Brian Solis’ Future of Business, 2013
  77. 66% of Millennials will look up a store if they see a friend check-in. Customers Source: Brian Solis’ Future of Business, 2013
  78. Millennials believe that other consumers care more about their shopping experiences than companies do – that’s why they share their opinions online. Source: OECD “Electronic and Mobile Commerce,” 2013 © OECD Customers
  79. 87% of global consumers believe business should place at least equal emphasis on social interests as business interests, and ‘purpose’ has increased as a purchase trigger by 26% since 2008. Source: Edelman Trust Barometer, 2013 Customers
  80. While 50% of Americans trust businesses to do what is right, only 15% trust business leaders to tell the truth. Customers Source: Edelman Trust Barometer, 2013
  81. Only 34% of workers say, “Employees [in their company] have a high level of trust in management and the organization. Customers Source: Interaction Associates
  82. 70% of buying experiences are based on how the customer feels he or she is being treated. Customers Source: McKinsey
  83. $83 billion is estimated to be lost by U.S. businesses every year due to poor customer service. Customers Source: Genesys
  84. Businesses lose $289 each year for every customer who leaves due to poor service Source: Genesys Customers
  85. 42% of global marketers say acquiring new customers is one of the top three marketing challenges facing their organization. Source: IBM Customers
  86. On average, loyal customers are worth up to 10 times as much as their first purchase. Customers Source: White House Office of Consumer Affairs
  87. In 2012, only 37% of US companies earned a customer experience index rating of “excellent” or “good.” Customers Source: Forrester
  88. 67% of US organizations say that improving customer experiences is one of their top three priorities. Customers Source: Forrester
  89. 80% of big companies described themselves as delivering “superior” service, but only 8% of customers say they’ve experienced “superior” service from these companies. Source: The New Yorker Customers
  90. In the past year, two in five consumers or more in most markets indicate that they have not completed a transaction or made an intended purchase because of poor customer service. Source: American Express Global Customer Service Barometer Customers
  91. Peer recommendations drive sales. 70% of consumer said they were influenced by a friend or family member’s online recommendation, beating out in-person recommendation (61%), online articles (59%), ads (49%), or someone they follow online but don’t know (32%). Source: Brian Solis’ Future of Business, 2013 Customers
  92. YouTube uploads are growing exponentially from 40 hours per 60 seconds in 2011, to 100 hours in 2013. Customers Source: Google
  93. Netflix and YouTube are responsible for 45% of all internet traffic in the US. Customers Source: VPNStudy 2013
  94. In Purchasing Power Parity (PPP) terms, India became the third largest economy in the world in 2011, behind the United States and China, and pushing Japan to the fourth spot. Source: World Bank, 2013 Employment
  95. In 2011 Mongolia’s gross domestic product (GDP) grew at the second highest rate in the world, measured at 15.7 percent. Source: World Bank, 2013 EmploymentEmployment
  96. The economy with the highest recorded growth rate in 2011 was the Macao Special Administrative Region of China, which grew at 18.1 percent. Source: World Bank, 2013 Employment
  97. More than 620 million young people are neither working nor studying. Employment Source: World Bank Jobs Report, 2012
  98. Just to keep employment rates constant, the worldwide number of jobs will have to increase by around 600 million over a 15-year period. Source: World Bank Jobs Report, 2012 Employment
  99. India will add a million new workers every month for the next two decades. This is equivalent to the entire population of Sweden joining the labor force in India every year for the next two decades. Source: World Bank, 2013 Employment
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