That is the law. If your motive in life is to seek material wealth alone, success will elude you. However, if you pursue the higher aspect, the Truth, in and through all your worldly activities such as your business, profession, politics, sport, knowledge or love, success will be your shadow. It is said Knock the door; it shall be opened unto you. That is, knock at the door of a higher purpose and everything else will open for you.
Prosperity is a by-product of your progress in the path of higher and nobler values. Modern generation may not realize this vital law of life. To them this may seem a paradox. They are tempted to violate this unrelenting law and take short cut due to the temptation towards the instant benefit.
Taking short cut may bring short term pleasure, but they pay long term penalty. Reflect over this law and realize the essence of true satisfaction.